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  • Writer's pictureBec

What is a lead magnet, and why should you use it as a marketing strategy?

Updated: Oct 25, 2023

This week we've teamed up with Bec from Bec Alison Marketing, an Adelaide based Marketing star. In this blog post, Bec is talking us through what a lead magnet is and why we should be using them in our marketing strategies.

We definitely learnt a thing or two on this one and hope you do too! So, let’s jump right in…

When a potential customer lands on your website, but they aren’t ready to purchase, you want to do what you can to keep your business at the top of their mind. So when they are ready to buy, they come to you.

Because chances are if they leave your website, without something to bring them back, they probably won’t.

This is where a lead magnet can help you.

What is a lead magnet?

A lead magnet is a resource or a discount offered to potential customers in exchange for their content information including an email address. A lead magnet provides immediate value, addressing a specific problem or need relevant to your customer.

Types of lead magnet:

Lead magnets come in various forms, and their effectiveness often depends on your audience and industry.

Some common types include:

Ebooks and Guides: Comprehensive resources that provide in-depth information on a particular topic.

Checklists: Quick and easy-to-digest lists that help customers accomplish a task.

Templates and Tools: Ready-to-use resources that save time and effort.

Webinars: Live or recorded online events that offer valuable insights.

Cheat Sheets: Condensed guides with essential tips or shortcuts.

Free Trials or Demos: Limited access to a product or service.

Why Use Lead Magnets in Your Marketing Strategy?

Builds your email list: Email marketing remains an important and cost effective marketing tool for converting leads. A lead magnet gives your customers a reason to share their email address with you.

Engage and nurture leads: With valuable content, you establish yourself as a trusted source of information. This engagement builds relationships with potential customers, making them more receptive to your future marketing.

Showcase expertise: Lead magnets showcase your industry expertise and knowledge, positioning you as an authority in your field. This can be a powerful trust-building tool.

Segmentation: Lead magnets enable you to segment your audience based on their interests and needs. This allows for highly targeted and personalised marketing campaigns, increasing the likelihood of conversion.

Boost conversion rates: By offering something of value up front, you increase the chances of turning visitors into leads and ultimately into paying customers.

Measure and optimise: You can track the performance of your lead magnets and refine your strategy over time, ensuring you're delivering content that resonates with your audience.


Lead magnets are an invaluable part of your marketing strategy. They not only help you capture and engage with potential customers, they also establish your brand as a trusted resource. By delivering value from the beginning, you are building long-lasting relationships with your customers.

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