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Navigating the Small Biz Journey: Why Accountability is Your Ride-or-Die Passenger

We had the powerhouse behind The Goddess Code, Lisa Infante jump in and give our members a training all about accountability and it was a good one!! In today's blog we've teamed up with Lisa to extend that goodness to you! She's taking us through why accountability is your ride or die passenger on this small biz journey, buckle up baby!

So, let’s jump right in…


Running a small business is like embarking on an epic road trip – it's an adventure, full of twists, turns, and the occasional unexpected detour. Now, picture this business journey with accountability riding shotgun, ensuring every pit stop and short-cut is a success.

Fasten your seatbelt as we explore why accountability is your small biz sidekick, first we're going to look at why accountability is your ultimate navigator.

1.Cruising Towards Productivity

Think of accountability as your friend with awesome music taste who insists on creating the perfect road trip playlist. It keeps your business journey exciting, on track, and ensures the roads travelled are a blast of productivity as you open your eyes to every lesson that crosses your path.

Buckle up; things are about to get done!

2.Trust, the Ultimate Travel Companion

Accountability builds trust; in yourself, from others, and in the process. Think about it, would you have more faith in someone who owns up to their mistakes and strives to be better, or someone who blame-shifts because things are never their fault?

When your clients like and trust your business, it becomes unforgettable, and just like a memorable road trip, you keep your clients coming back for more.

3. Spotting Road Bumps Early

Ever hit an unexpected pothole on a road trip? Accountability is the buddy that helps you get over the rough spots and opens your awareness to future potential bumps along the way, before they throw your business off track. Smooth rides only, please!

From there you can begin to start driving accountability into your business journey. Let's take a look at how you can do that.

1. Clarity and Communication

Communication is the heartbeat of accountability. Gear up for the business adventure ahead by making sure your expectations are crystal clear, the various responsibilities in your business are defined, and you’re delegating effectively when you need to.

The more honest and transparent you are with your business strengths and weaknesses, the more resilient and authentic you will become.

2. Set SMART Goals

Specific. Measurable. Achievable. Relevant. Time-bound. AKA, the golden rules of goal setting. Make them the backbone of your accountability strategy, and as you reach those goals, set new ones. Consistency is key. Before you know it, your business will have ventured further than you ever thought possible.

3.Celebrate Wins (Big and Small)

Every accomplishment in your business journey deserves a beep of the horn. Accountability is also about celebrating the wins, big and small, because what gets acknowledged gains momentum.

Focusing on achievements boosts positivity and a constructive mindset, so those speed bumps in the road become nothing more than chances for growth, learning, and possibility.

Your business is an exciting journey and an epic adventure. When you let accountability be your navigator to success, you get to explore every twist, turn, and hidden gem along the way. As the song says, “Life is a highway, I wanna ride it all night long!”.


So, are you ready to cruise down the business highway? It all starts with accountability. Join Lisa at the Own Your Sh*t and Thrive workshop and let’s transform those red lights into green! Check out the video below of a previous workshop of Lisa's.

And Biz Gals, start your engines… because not only are there only 15 spots available but if you book before Monday 22nd January to get $90 off your ticket with the Crazy Early Bird Price! Ready, steady... THRIVE!

If you’d like to hear more from Lisa, sure to find and follow her on social media at or @thegoddesscodecoaching or head to her website

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