This week we've teamed up with Bec from Your Style With Bec who is one of our incredible members. Bec is a certified Personal Stylist who works with her clients to refresh their personal style and dress them for success so they can show up as the best version of themselves every single day. So, let’s jump right in…
You are the face of your business and it’s not just about the services you offer, it’s about who you are and how you express yourself, whether that be verbally or visually. How you dress is an extension of your personal brand, it says who you are without even saying a word. Therefore it is important to build your wardrobe with plenty of thought and care, to ensure you represent your business well.
Let’s explore some useful tips on how to present professionally and remain relatable in the eyes of your ideal customer.
1. Know your personal brand
You need to understand and project your personal brand as it shapes and manages people’s impressions of you. Your brand should showcase your unique qualities, values, and expertise. It’s what makes your business great. Align your brand with your business goals and your target audience, making sure you reflect a professional, credible and authentic image. Then look at how you can align your clothing with your brand.
2. Present as professional, credible and trustworthy.
Ideally you want to have a lasting impression on people from the moment they meet you. Know your ideal audience, how and where they spend their time, what’s their lifestyle, who they hang out with and what their values are. These are all important things to consider when selecting items for your wardrobe. Dressing well, but wearing what you feel comfortable in, shows respect for yourself, your clients, and your business. It’s all about maintaining a balance.
3. Develop a signature style.
Identify a few key elements that can become part of your signature style. It could be a specific color, pattern, accessory, or a particular clothing item that you consistently incorporate into your outfits. This h
elps create a recognisable and memorable image that represents you.
4. Dress for the occasion.
Consider the context and purpose of your dressing. Are you attending a business meeting, a networking event, or a casual gathering? Dress to impress but ensure you are comfortable and your outfit is appropriate for the occasion
5. Stay true to you.
While it's important to align your clothing with your business, it's crucial to stay true to you. There’s no point trying to be somebody you are not. Dress in a way that makes you feel comfortable and confident. Authenticity is key to building genuine connections with your customers - remember your vibe attracts your tribe.
6. Pay attention to detail.
Quality clothing not only looks better but also lasts longer, making it a great investment. Pay attention to the fabric, cut, and overall quality. Small details can make a huge difference to an outfit. Always ensure your clothing is clean, wrinkle-free, and well-looked after. In addition, pay close attention to your grooming, accessory choices and on body styling.
7. Foster a productive mindset.
When you dress for success, you are more likely to be in the right mindset for productivity. Wearing appropriate attire can help you mentally transition into work mode, while increasing focus and motivation. It sets a professional tone and can help you maintain a disciplined approach to your tasks.
8. Be consistent.
Ensure you maintain a consistent appearance, whether it be in-person or digitally across your website and social media platforms. Consistency reinforces your brand identity and helps you build recognition and trust amongst your customer base. Recognition and trust then lead to repeat business and word of mouth recommendations, all vital for successful business growth.
Dressing to align with who you are and what your brand represents is such a powerful tool. Consider taking these tips into consideration when creating your unique and powerful personal brand that will resonate with your ideal customers.
If you need advice or assistance with building your work wardrobe, contact Bec email@example.com or visit yourstylewithbec.com.au and check out her IG for more tips and tricks @yourstylewithbec