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3 Simple Steps For Writing Great Content Each & Every Time

This week we've teamed up with Danella from DS Communicate who delivered a training to our members recently on Creating Copy the Converts. Danella is a skilled copywriter So, let’s jump right in…

If you’re a small business owner, chances are you’ve had to write ‘copy’ or content in your business at some point. This may include social media captions, websites, blogs, email marketing, product descriptions, sales pages and so on.

From my experience in working with small business owners, writing content can be one of the areas they find most challenging in their business.

‘What should I say? How should I say it? Where do I even start? I don’t have time for this!’

If you’ve found yourself in this position before, I’ve created this blog especially for you.

To help you: be more strategic, build your confidence, create copy that’s actually meaningful to your target audience and perhaps most importantly, converts.

Sure, you might have an amazing brand with an awesome service or product, but if you can't connect with your audience and convince them to buy from you, then what's the point?

1. Nail Your Messaging

Next time you sit down to write copy in your business, the first thing I want you to do is ask yourself is, what’s my objective here? Then, define your messaging.

So, what I mean by this is, what’s the point of the specific marketing activity (i.e. social media post, blog, email marketing etc)?

What is the key piece/s of information you want your reader to take away, and then, what action do you want them to take (i.e. purchase your product, sign up to your course, follow you on social media etc)?

My tip here is to keep it simple and focus on one main message. If you have various messages you want to get across, consider breaking them up into multiple content pieces instead of cramming them all into the one.

This will make your content much easier for your reader to consume.

2. Stay true to your tone of voice.

If you haven’t already, I’d suggest spending some time on defining your unique ‘tone of voice’ as this is what’s going to help you create content that attracts your ideal client.

Your tone of voice should portray the unique personality of your business – not necessarily you.

Think about what would attract your ideal client. So, are you cheeky, or professional, feminine, or masculine? Bright and bold, or neutral and muted? Do you swear? Do you use capital letters? What emojis best reflect your business?

Once you’ve defined your unique tone of voice, it’s important to be consistent with it throughout all of your marketing material, even down to how you interact with customers in your customer service.

3. Develop a signature style.

Remember, the goal is always to create content that’s EASY for your audience to consume.

This is not the time to show off with big words or fancy grammar because, quite simply, that stuff that just makes your content hard to read.

It’s also important to create content that’s conversational as this will keep your reader hooked and engaged.

So, don’t overcomplicate things, keep it simple and easy to read, and ensure each and every word has a purpose.


The value of great copy is often overlooked, but it’s truly one of the most important parts of your marketing, so I hope these tips help today.

If you’d like to hear more tips and tricks from a content writer, be sure to follow Danella on social media at @dscommunicate or head to her website

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